I began my career in 2004 as co-producer of the documentary series A New Life in a New Land: The Muslim Experience in Canada (Vision TV, SCN, CLT). The series was pivotal to building understanding of Canada's Muslim community. The educational components of the project (website and guide) are used until today in schools and cultural training. The series went on to be broadcast in Brunei, Iran and Saudi Arabia.
In 2006 I worked as an Art Director for several TV projects in Cairo, Egypt.
I started writing and directing TV series in 2007 with the Hurray for Baba Ali series that has been viewed over 17 million times on YouTube.
In 2014 I co-founded Muslim Kids TV the first English language SVOD for this audience. The platform launched with 200 episodes of self-produced content. We now have over 3,000 episodes of licensed and original production. I am Director of Creative Production and am prolific in the production of self-financed TV series including live action, 2D animation and puppet shows. I manage a team of creatives around the world.
Muslim Kids TV has users in 60 countries via, web, mobile and Smart TV apps. Muslim Kids TV has won the best eLearning platform in 2018 from Digital Alberta. Our work has been covered in publications around the world including a recent article in Kidscreen Magazine on faith based children's content.