Adam Steinman served as Vice President, Non-Scripted International Development & Sales from October 2010 until October 2016 and in November 2016 was promoted to Vice President, Creative, Format, Development & Sales at Warner Bros. International Television Production (WBITVP), where scripted formats have been added to his remit.

In this position, Steinman is charged with overseeing the adaptation, development, and sale of programming based on formats and concepts developed from within the International Television Production Group and international 3rd party producers. He is also responsible for helping WBITVP identify producers and broadcasters to partner with, as well as acquiring formats to be exploited internationally.

During his WB tenure, Steinman has played an integral role in the development, acquisition, and international roll out of “Impractical Jokers,” “The Bachelor,” and “Bachelorette,” “Hello Goodbye,” “America’s Best Dance Crew,” “Who Do You Think You Are?,” “First Dates,” “Back In Time For Dinner,” “The Gift,” "Ellen's Game Of Games," “Little Big Shots”, and “True Story” for NBC.

In 2019, Steinman identified and acquired the record-breaking Korean hit series, Sky Castle, for WBTV and Berlanti Productions which was most recently being adapted at NBC. In 2020, he identified a hit Israeli drama which was acquired by WBITVP for multiple European territories.

This year, Steinman was instrumental in facilitating the CJENM/Warner Horizon first-look unscripted deal, announced in October 2020. Most recently, he has been responsible for identifying two new hit Korean dramas now optioned at WBTV. In 2020, he also acquired the remake rights to a French-Canadian comedy now being developed by WB in Belgium, and a short-form digital series from English Canada now being developed into a long-form Drama by WB Sweden.

For WB, he oversees the successful WB/CBC Canada Format Incubator which produced the series, Under New Management with two seasons in 2018. In 2020, the second WB/CBC format incubator resulted in the competition reality format, YOU GOT THIS!. Quickly commissioned to series by TVNZ in New Zealand receiving top ratings, it will soon be adapted for primetime version in Europe.

He was instrumental in managing the multi-year TV Asahi co-development deal, and also helped develop and adapt the RTE Format Farm winner, “The Hit”, which sold to seven territories including Netherlands, China, Russia, and Scandi.