Archetypes & Effects


Laura Mingail

Archetypes & Effects applies insight into audiences, storytelling and new technologies to drive growth for clients. With focus on at-home and location-based VR, AR, MR and 2D screen-based entertainment experiences, Archetypes & Effects supports studios and brands with revenue-generating marketing, communications and business development support.

Banff Spark Showcase is produced by Brunico Communications Ltd.
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