Ruya Strategy


Rime El Jadidi

Rime* El Jadidi is a writer, director, and marketing professional.

She is the Founder of Ruya Strategy, a consulting business that serves filmmakers who want to improve their marketing and audience engagement. Rime was selected for the 2022 BANFF Spark accelerator.

Her documentary, The Dublin Pitfall, on the refugee crisis in Eastern Europe, was screened at Amnesty International’s 2015 Refugee Week in London (UK) and at the 2015 Beirut Spring Festival (Lebanon). She also produced short documentaries for Morocco’s 2M TV, between 2015 and 2017.

Based in Toronto, Canada, Rime speaks five languages.

*pronounced Reem

Banff Spark Showcase is produced by Brunico Communications Ltd.
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